Shirtwascash Re-Launch Updates

Hey friends!

As many of our long-term fans know, we've finally begun relaunching the brand with many new and throwback designs. Earlier this year we had a couple suppliers close shop unexpectedly.

We're creating this blog just as a public report of what we're working on, fixes and new updates you might otherwise not see.

Oct 14: Finalize samples, new partners and fulfillment

We successfully decided on new partners and fabrics after a 6 month long process of supplier failures, realizing the situation, creating a Pro-Active Reimbursement Program for late orders and testing suppliers across America and Europe.

Oct 14 - Nov 11: Remaster every Shirtwascash design (since launch) and templates

We've spent the last month dusting off old servers recovering every notable design since launch back in 2014. In total, we have 294 designs remastered to a new format and have added them across 24+ products.

With this relaunch, we've chosen a bigger focus on higher-end cotton versions. Many popular designs are now available as graphic shirts, sweaters and hoodies.

Nov 11 - Nov 16: Transfer the back-end SKUs and initial product pages

For the first time in 11 years, we took the Shirtwascash.com website down for a few days while doing a major refresh of all product pages, back-end information, inventories and product pictures.

This resulted in relaunching with 1,100 current products with 400+ more underway shortly.

Nov 17: Improving product pages and new shipping costs

This is today and the rest of this blog will be in a bullet-point format to report updates:

• Add KnowYourMeme style description to most searched product pages. This helps parents know what they're buying and add fun context to gems
• Phone call with Klaviyo to turn emails back on without "spam" penalty from email service providers
• Research how turning the website off for a week and changing product page URLs affected our Google search rankings
• Investigate international shipping costs to reflect lower costs but added VAT tax.

Nov 17: Improving product pages and new shipping costs

• Update URLs in Google for 404 broken searches
• Fill in missing mockups on product page back-end
• Added ~100 cotton designs, desk mats & mousepads, towels, blankets

[pending tasklist]

• Update sizing charts
• Add tags on product pages to populate collections
• Fix reviews not showing up on pages
• Update Bundles and "Frequently bought with"
  
• Turn emails back on
• Launch Christmas 2025