With 6 seasons under our belt—one thing is clear—most YouTubers haven't realized 1. their sales potential, 2. eCommerce is the future, 3. 2020 has accelerated this awareness. We want to help guide your eCom-awakening toward success.
For context, they run a funny history channel with nearly 800k subscribers. Prior he released fan-made Teespring merch so we introduced fresh, seasonal, artwork:
✓ Does this appeal to my broader audience?
✓ Have I included artwork (and product types) they can love all winter?
✓ Is it sufficiently differentiated from the rest of my catalog?
The result is more attractive and aimed toward his wider audience (edgy meme humor).
Branded sleeves became a keepsake for top fans—in the future that may become an upsell or free option. It's good to remember how excited fans that buy our merch actually are! They're investing in your success.
When a fan landed on a product, our marketing funnels continue to touch base and test their likelihood to purchase. We also built a separate email list with just his followers and customers for future releases.
We approach outreach as opportunities to grow long-term relations—because it is. Stores on Teespring, Spreadshirt or similar suppress this to maintain control.
Our #1 reason to ditch the simplified merch platforms is they keep your fan's email information. For larger channels, this equates to potentially millions in missed sales and future opportunity.
Psst.. we're adding up to 5 more partners to our Holiday Season plans. Scaling and delivering is a delicate balance. Contact firstname.lastname@example.org to learn more.