I got asked by 6 people if they could take a picture with me. Not just of me, but with me.
When I started Shirtwascash, at first I thought I was doing just a fun side project. I was excited that people were interested in it, stressed out at the climbing preorders, and really had no time to consider the long term effects. The real positive impact our clothes have made in people's lives became apparent to me in time.
These aren't just some t-shirts with crazy designs on them, they are an outward representation of the awesome people that wear them. Our personalities are expressed in a new social way, and strangers/our friends take notice. About a year ago, I received an awesome email (which I get surprisingly often), that told me their story:
I couldn't have said it better myself in relation to my own experiences. We're not about stupid designs on some inhuman corporate website. Real life experiences are created through honest expression and confidence. We've become a tool in that confidence-inducing arsenal. I can't guarantee we'll all get laid from a pants shirt like this guy, but it's one of the first anecdotes I had showing me that this is somehow game changing.
One really common experience cashers (and myself) experience is almost the super-natural ability to be a conversational ice-breaker. I once noted five different strangers come up to me, of all ages, to talk about my sweater or throw me a compliment while grocery shopping. Besides the inherent pride and confidence boost from the compliments, this has become an easy go-to for me to open up discussions with people. I never tell people I run the site either. Something about our clothes is a signal to others that we're more approachable.
Music festivals with God Mode turned on
Big man on campus
New gym friends
Did we just become best friends?
Customer service run by humans that care
These are all just a small sample of the tremendous amount of feedback I've received since launch. I want to thank everyone that has supported us - it means the world to me - and I hope our clothes have made a small positive impact on your life too. It was unanticipated yet so amazingly powerful that my "passion" in this is you, our community/customers, and how much I ended up really caring about you all.