No One But Me Gives A Shit About Intellectual Property

September 11, 2015

Shirtwascash is a user-submitted design website for apparel. Every day our community on /r/shirtwascash submits their ideas for a chance to become real shirts. Then on a monthly basis we all vote together and pick which ones are the best. I then take a week to find the original artists and IP holders to LICENSE their artwork. This seemed like a no-brainer for me when I launched but I am seemingly alone in this idea.

Some Survey Results

First and foremost I chose this route because I want to be able to sleep at night without nervously checking my email to see if there were any C&D letters, but in a close second I did it because it's the right thing to do and shows appreciation and gratitude to the content providers for their hard work. It allows me to confidently show what we're selling and discuss it online without pitchforks being raised.

Our products are very different from RedditMade, Tee-spring and similar companies, we encourage NSFW and offensive material (as well as things that make you smile), and we're building a self standing community around this with its own personality - so I don't find our services in combat with each other but rather RedditMade could be a useful tool for us too.

RedditMade (screen print, only a small area) vs Shirtwascash (direct to garment, full coverage)

But since I've entered into this market I've learned a cold hard truth: No one gives a shit about Intellectual Property.

RedditMade isn't the only one. All of our even moreso direct competitors sell products they want rather than the ones they can.

 

I understand why they do it. IP holders can be difficult to reach out to and work with. Also, a lot of the larger brands send you to their legal department which is never a fun discussion. They don't really want to help you and see no benefit in it. Most IPs are out of reach and/or have ridiculous costs associated to them. But that doesn't make it right.

I am a firm believer that I could have largely increased my sales by selling everything people submit / want and my profit margin would be much higher if I didn't include licensing deals in the mix, but having a "we'll see what happens" or "just remove after the C&D comes" attitude is unethical for your own personal benefit. If the content you acquire or create isn't enough to make something exciting and produce sales - then maybe you are in the wrong market. Reddit is large enough of a website that they don't need to sell copyright infringement products, but adding the necessary positions to verify each submission could be difficult - that said, I do it and I am one person that also runs all of the other functions of this company, so why can't they?

Intellectual Property As You Perceive It Doesn't Exist

I've withheld this discussion in the past since it goes against common thought and discussion trends, but I think I'll divulge the current state of IP in products.

Every successful entrepreneur in a similar field has told me to disregard IP licensing and remove products as claims arrive in my inbox.

The cold hard truth is that the internet, and global sales, is vast and companies have limited resources or care to protect themselves. In most cases, your product or company won't be large enough for someone else to go after. It's actually very rare to get anything more than a C&D letter (cease and desist). This is another result of IP being a function of the legal department. It took years for Disney to go after Deadmau5 for what they perceive as a copyright infringement - only after he was super rich did they care.

Posted pictures of products from smaller companies have a larger chance of the comment section being reprimanded for copyright infringement. IP white knights restate the common-sense argument and are usually correct, but they don't know the truth behind  why companies don't care. It's because there is  very little risk. Many multi-million dollar companies base their business around this - just as RedditMade now does. A page view is a page view and these types of designs lead to more sales. Plain and simple.

Will it change? Yes and no.

Companies have started to buyout startups that use computer robots to find their copyrighted content. The process is becoming more automated. But, these are still just C&D letters in most cases (unless you come in contact with a more predatory group like GettyImages). The sheer volume of user-submitted design using other's IP and court cases have increased so even legally it will continue to change.

That said, as long as there is more money to be made by selling copyrighted material rather than licensing it, the products themselves will never change nor the people conducting their business unethically.

You can reach me on the comment section or at anon@shirtwascash.com for any questions.


3 Responses

JAMES
JAMES

July 31, 2015

what happened to your sub reddit? /r/shirtwascash

Anon (admin)
Anon (admin)

January 10, 2015

Re: MK

It doesn’t appear that they care at all. The level of copyright infringement going on leads me to believe that there is pretty much nothing to worry about in terms of real potential damages.

Personally I think it damages your brand though since internet-people take copyright infringement seriously on their own.

I’ve emailed my competitors on “regular” email accounts about their copyrights and the only one that replied lied to me.

MK
MK

January 09, 2015

Very interesting article. But I gotta ask, don’t those people who run their businesses just going by C&D letters worry that someone will get really hardcore and sue them or press criminal charges right off the bat?

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Size Chart

Men's T-Shirt Size Chart

Men's T-Shirt Size Chart
  XS S M L XL 2XL 3XL
Chest in 18 19.5 21 22.5 24 25.5 27
cm 45.7 49.5 53.3 57.2 61 64.8 68.6
Length in 27.5 28 29 30 30.5 31.5 32.5
cm 69.8 71.1 73.7 76.2 77.5 80 82.5

How To Measure Like A Boss

The easiest way to guarantee you order the right size is to take a regular t-shirt in your closet that fits you perfectly and lay it flat on the floor or bed. Make sure it’s stretched out nice and flat. Then measure the chest right below the armpits to get your Chest measurement, and from the highest point on the shoulder all the way to the bottom hem to get your Length measurement.

In between sizes? Always best to order a size up, but remember this shirt does not shrink. Looking for a more slim fit? Try ordering one size down, but make sure the Length measurement won’t be too short.

Men's Cotton T-Shirt Size Chart

Men's Cotton T-Shirt Size Chart
  XS S M L XL 2XL 3XL
Chest in 18 19.5 21 22.5 24 25.5 27
cm 45.7 49.5 53.3 57.2 61 64.8 68.6
Length in 27.5 28 29 30 30.5 31.5 32.5
cm 69.8 71.1 73.7 76.2 77.5 80 82.5

How To Measure Like A Boss

The easiest way to guarantee you order the right size is to take a regular t-shirt in your closet that fits you perfectly and lay it flat on the floor or bed. Make sure it’s stretched out nice and flat. Then measure the chest right below the armpits to get your Chest measurement, and from the highest point on the shoulder all the way to the bottom hem to get your Length measurement.

In between sizes? Always best to order a size up. Since these are Cotton, they may shrink slightly once washed.

Men's Tank Top Size Chart

Men's T-Shirt Size Chart
  XS S M L XL 2XL 3XL
Chest in 17.5 19 20.5 21.5 23.5 25 27
cm 44.4 48.3 52.1 54.6 59.7 63.5 68.6
Length in 26 28 29 29.5 31 32 33
cm 66 71.1 73.7 74.9 53.3 81.3 83.8

How To Measure Like A Boss

The easiest way to guarantee you order the right size is to take a regular tank top or t-shirt in your closet that fits you perfectly and lay it flat on the floor or bed. Make sure it’s stretched out nice and flat. Then measure the chest right below the armpits to get your Chest measurement, and from the highest point on the shoulder all the way to the bottom hem to get your Length measurement.

In between sizes? Always best to order a size up, but remember this shirt does not shrink. Looking for a more slim fit? Try ordering one size down, but make sure the Length measurement won’t be too short.

Unisex Hoodie Size Chart

Men's T-Shirt Size Chart
  XS S M L XL 2XL 3XL
Chest in 18 19.5 21 22.5 24 25.5 27
cm 45.7 49.5 53.3 57.2 61 64.8 68.6
Length in 27.5 28 29 30 30.5 31.5 32.5
cm 69.8 71.1 73.7 76.2 77.5 80 82.5

How To Measure Like A Boss

The easiest way to guarantee you order the right size is to take a regular hoodie in your closet that fits you perfectly and lay it flat on the floor or bed. Make sure it’s stretched out nice and flat. Then measure the chest right below the armpits to get your Chest measurement, and from the highest point on the shoulder all the way to the bottom hem to get your Length measurement.

In between sizes? Always best to order a size up, but remember this hoodie does not shrink. Looking for a more slim fit? Try ordering one size down, but make sure the Length measurement won’t be too short.

Unisex Lightweight Hoodie Size Chart

Lightweight Hoodie Size Chart
  XS S M L XL 2XL 3XL
Chest in 18 19.5 21 22.5 24 25.5 27
cm 45.7 49.5 53.3 57.2 61 64.8 68.6
Length in 27.5 28 29 30 30.5 31.5 32.5
cm 69.8 71.1 73.7 76.2 77.5 80 82.5

How To Measure Like A Boss

The easiest way to guarantee you order the right size is to take a regular hoodie in your closet that fits you perfectly and lay it flat on the floor or bed. Make sure it’s stretched out nice and flat. Then measure the chest right below the armpits to get your Chest measurement, and from the highest point on the shoulder all the way to the bottom hem to get your Length measurement.

In between sizes? Always best to order a size up, but remember this hoodie does not shrink. Looking for a more slim fit? Try ordering one size down, but make sure the Length measurement won’t be too short.

Unisex Sweatshirt Size Chart

Men's T-Shirt Size Chart
  XS S M L XL 2XL 3XL
Chest in 18 19.5 21 22.5 24 25.5 27
cm 45.7 49.5 53.3 57.2 61 64.8 68.6
Length in 27.5 28 29 30 30.5 31.5 32.5
cm 69.8 71.1 73.7 76.2 77.5 80 82.5

How To Measure Like A Boss

The easiest way to guarantee you order the right size is to take a regular sweatshirt or t-shirt in your closet that fits you perfectly and lay it flat on the floor or bed. Make sure it’s stretched out nice and flat. Then measure the chest right below the armpits to get your Chest measurement, and from the highest point on the shoulder all the way to the bottom hem to get your Length measurement.

In between sizes? Always best to order a size up, but remember this sweatshirt does not shrink. Looking for a more slim fit? Try ordering one size down, but make sure the Length measurement won’t be too short.

Men's Scoop T-Shirt Size Chart

Men's T-Shirt Size Chart
  XS S M L XL 2XL 3XL
Chest in 18 19 20.5 22 23.5 25.5 27
cm 45.7 48.3 52.1 55.9 59.7 64.8 68.6
Length in 30 30.5 31 31.5 32 33 33.5
cm 76.2 77.5 78.7 80 81.3 83.8 85.1

How To Measure Like A Boss

The easiest way to guarantee you order the right size is to take a regular t-shirt in your closet that fits you perfectly and lay it flat on the floor or bed. Make sure it’s stretched out nice and flat. Then measure the chest right below the armpits to get your Chest measurement, and from the highest point on the shoulder all the way to the bottom hem to get your Length measurement. Remember since this is a scoop tee, the Length measurement should be longer than a normal shirt.

In between sizes? Always best to order a size up, but remember this shirt does not shrink. Looking for a more slim fit? Try ordering one size down, but make sure the Length measurement won’t be too short.

Women's T-Shirt Size Chart

Men's T-Shirt Size Chart
  XS S M L XL 2XL 3XL
Chest in 17.5 18.5 19.5 20.5 21.5 22.5 23.5
cm 44.4 47 49.5 52.1 54.6 57.1 59.7
Length in 25.5 26 26.5 27 27.5 28 28.5
cm 64.78 66 67.3 68.6 69.8 71.1 72.4

How To Measure Like A Boss

The easiest way to guarantee you order the right size is to take a regular t-shirt in your closet that fits you perfectly and lay it flat on the floor or bed. Make sure it’s stretched out nice and flat. Then measure the chest right below the armpits to get your Chest measurement, and from the highest point on the shoulder all the way to the bottom hem to get your Length measurement.

In between sizes? Always best to order a size up, but remember this shirt does not shrink. Looking for a more slim fit? Try ordering one size down, but make sure the Length measurement won’t be too short.

Women's Leggings Size Chart

Men's T-Shirt Size Chart
  XXS XS S M L XL 2XL 3XL 4XL
Waist in 10.5 11.5 12.5 13.5 14.5 15.5 16.5 17.5 18.5
cm 26.7 29.2 31.8 34.29 36.8 39.4 41.9 44.5 47
Hips in 12.25 13.25 14.25 15.25 16.25 17.25 18.25 19.25 20.25
cm 31.1 33.7 36.2 38.7 41.3 43.8 46.4 48.9 51.4
Inseam in 27.5 27.75 28 28.25 28.5 28.75 29 29.25 29.5
cm 69.9 70.5 71.1 71.8 72.4 73 73.7 74.3 74.9

How To Measure Like A Boss

Waist: Place tape measure between the bottom of your ribs and the top of your hip bones (often it feels like the smallest point).

Hip: Place measuring tape around the widest part of your bottom (this is between your hips and thighs).

Inseam: Place tape measure at the top of the inside of your thigh and measure down to your ankle.

Dog Hoodie Size Chart

Men's T-Shirt Size Chart
  XS S M L XL 2XL
Length in 10 13 16 20 25 32
cm 25.4 33 40.6 50.8 63.5 81.3
Neck in 9 10 13 17 22 25
cm 22.9 25.4 33 43.2 55.9 63.5
Chest in 14 18 22 26 30 34
cm 35.6 45.7 55.9 66 76.2 86.4

How To Measure Your Pup

Doggos are a little tricky to measure properly, so please follow these instructions. If you are in between sizes, order the closest size matching the "Length" measurement of your dog (i.e. if dog’s Length is 17.5", order the size M).

If your dog is super ripped or extra fluffy, you may need a size up.

Length: This is the most important measurement. Measure from the top of the back (base of the neck right below where the dog collar sits), all the way down to the base of the tail, along the dog’s backbone.

Neck: Measure around the girth of the neck at the middle point of the neck, usually where the dog collar sits.

Chest: Measure around the girth of the chest, right behind the front legs. This should be the largest part of the chest.