Origin Story

October 03, 2014 2 min read

A wise man once said, "they don't think it be like it is but it do."

At first I was going to write that as a joke, but it strangely applies to this post. We've grown our community rather quickly and many people don't know our history, or even that we sell products...

so what is Shirtwascash anyway?

The idea behind Shirtwascash was born on 4chan long before my involvement. 4chan users regularly have "shirt mockup threads" which are a series of ridiculous, and sometimes genius, shirt designs. They have used the same methods we do to create their ideas and the threads are filled with comments saying which ones they wanted to buy. 

In the past, that's where the idea ended. The post would archive and be gone forever.

Then /u/Mihouse_is_a_meme collected ~150 of the designs and posted them to Reddit.

I had seen the shirt threads in the past but thought nothing of it. This time, it was a mix of timing and opportunity. My previous startup was dying because of a rocky bitcoin industry (China issues) and investors only wanting to pursue companies that exchange cryptocurrencies rather than actually use it's strengths.

I created a survey that night to see which shirts people wanted to become reality. I still worked an hour-intensive job in corporate finance in Las Vegas at that point. I needed to do something fun. My life was a mix of stress and pressures that I couldn't control - this was an opportunity to not only do something I love (the community aspect and talking to you guys / working for you) and take control over my own success.

OP wanted to deliver.

The initial survey was filled ~1,000 times on the first post, and after I had some samples from a local manufacturer, that number grew 3X or 4X. I rushed to build a beautifully terrible initial website and started to take pre-orders. It was a make-shift kickstarter born and living in a few online posts, completely at the original community's will. That turned out to be a successful combination and after orders kept rolling in, I LLC'd and built the website you currently see.

A lot of the goals I originally had have now become a wonderful reality.

The number one was to have a fun on-going shirt mockup thread community. At first I submitted a lot of the designs, but then you guys kept posting and the results are better than I could do myself.

Since these humble beginnings we have delivered over 60,000 orders across the world. We really appreciate the support and hope to continue being the most authentic brand online.

1 Response


October 05, 2014

good stuff and lets keep it going!

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