It's taken me four years to finally understand why I do this and have the confidence to pursue it. I got caught up with outside expectations, promoting mainstream meme crap, and a bunch of other pitfalls that are low on Maslow's hierarchy of needs and undercut the things I'm passionate about.
There's way too much garbage on the internet. It's an epidemic and the mass psychological impact is not good. I particularly criticize trashy youtubers, streamers, instagram models, etc. that guide their followers towards self-promotion and becoming a picture-perfect fake person as the best way to find happiness and success. They can pretend to be happy all they want, it's obviously bullshit - to their own and fans' detriment too.
I see this brand as an opportunity to grow personally and lead by example. Defy what's considered acceptable and the fun you can have as a result of true character development. People are playing their lives far too safe.
I'm going to continue to screw up. Part of being outside the norm and testing the boundaries is that sometimes it'll come off really bad. Feel free to let me know when you see things that I need to reconsider.
There won't be too many brash changes in the short-term - this is more of what I'm building towards. I view it as something I need to prove to you and myself. Can I build something that's fun and makes a bigger impact?
Thanks for sticking with me on this journey. It's been a lot of fun and has enabled me to move towards realizing the person I want to become.
If you'd like to learn more about Shirtwascash's purpose or want to help, start by reading our manifesto.
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