Today I wanted to start the day off with a blog post. Shirtwascash has gone from idea to an international apparel brand in just two short years. I am very proud of our successes but it's time to make drastic changes necessary to move forward in a significant way.
Many of our customers and community know that quality has been important to me from day 1. I started out by sourcing the best fabrics I could find and have held our products to a high standard of design and quality assurance. That said, 2016 is the year we move forward in big ways. I've bought our nearest competitors clothes and we're up there swinging with the best - but it's time to leave them in our dust.
This year, I have been inspired to grow and express my creative side more. This creativity has motivated me to pursue new designs aligned with my vision of this company, new fabrics you've never experienced before, better and more unique cuts, and introducing more "finesse" to our products. We are going to push our products to new levels of awesomeness to make your lives better and keep our returning customers coming back to major improvements. We will continue being the company we've always been but will make bold transitions to separate ourselves from the rest.
I want the first piece of clothing I pick to wear to always be from Shirtwascash. This means we need new types of prints, discover new fabrics, and develop a diverse collection of clothes that could fit into any environment or occasion.
Here's a rundown of what we're working on:
As simple as these things may appear - it's actually quite difficult to execute. Being the best is hard work but that's exactly what we will be. All of our profits will be solely reinvested into making this happen including an expansion of our team. This isn't the time for me to become an adult and play it safe, it's time to become the best.
Thanks for all of your support. I can't wait for you to see our next evolution.
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