Wearable icebreakers that help you make new friends.
Wearable icebreakers.
Meme shirts, vaporwave apparel, and psychedelic clothing made by the brand that started it all. Austin, TX. Since 2014.
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The first brand to print memes on clothes.
Shirtwascash started in 2014 when we noticed something: the best ideas on the internet deserved to exist in the real world. So we started making them.
What began as an experiment became a worldwide community. 12 years, 134,000+ orders, and a global team later, the mission is the same—help people stop blending in.
We’re based in Austin, TX. Every piece is made to order. We love working with some of the internet’s best artists!
More than just clothes.
Our gear acts as a social filter—it gives people a reason to walk up and talk to you. Shy becomes noticed. Noticed becomes confident.
“The first conversation I had with a lot of people who are now my close friends was about my outfit.”— Matthew
“This hoodie really describes my difference. Me being different in this world.”— Leah
“He said ‘cool shirt man’ and I just kept walking. That was it. I felt very accepted.”— Benjamin
“This is what has been pushing me to feel and be stronger.”— Levi
What Sets Us Apart
We care about every pixel. You won’t find mass-market patterns or thin blanks here.
01
Original Art
Every design is authentic to the culture it comes from. We work directly with top indie artists with our in-house team, it’s our favorite part.
02
Edge-to-Edge Printing
High-temperature dye sublimation at 300 DPI. The ink bonds into the fibers at a molecular level. Front, back, sleeves, hood. Zero cracking, zero fading.
03
Premium Materials
Our signature 2-way stretch AOP fabric feels like thick cotton. Our garment-dyed tees use heavy Comfort Colors 1717 blanks. Built for everyday wear.
Our Ethos.
This isn’t a mission statement. It’s an invitation.
BE BRAVE.
Accept that you are imperfect, awesome, and unique. Your difference is what makes you great.
BE AUTHENTIC.
Honesty is the only language. Social media likes do not define you.
TAKE OWNERSHIP.
Own your shortcomings and your wins. No excuses. You are THE BOSS.
BE OPTIMISTIC.
Optimism is how we dream big. It’s the light in the dire times. Two words: Bring it.
We always have your back.
Easy 90-day returns. Real humans answering your messages. The relationship matters more to us than any single transaction.
Find Your IcebreakerTag us when you wear it out in the wild. We love seeing where our gear ends up.
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